Wednesday, May 7, 2014
As a matter of fact, it was with a bit of an uplifted brow and head shake that I listened to a colleague discussing what excites her most when it comes to graphic designing. She loves fonts and all I could ask is why.
See, for me, everything begins with the words and phrases, followed by the selection of the best illustration(s) to enhance the entire project. Just slapping the two together doesn't cut it either, so there is a good deal of satisfaction discovered in trying to create as much impact as possible when combining the two.
Unfortunately, very little time is spent in selecting the font. Much like my disinterest in shoes, which often results in my not having the appropriate footwear for a new outfit, fonts are generally an afterthought.
Foolish of me really. Just as the image is important in the overall design, so too is the style you select for the text. First, there are practical considerations. For instance the serif fonts are considered more readable and are generally used for the body of an article.
But mull over too, the fact that while the selection of typography is impressive, there's no need to stick to your tried and true like I do. In this veritable smorgasbord of style it's always fun to sample the unfamiliar. Keep in mind though that like a room full of different personalities too much can be fun at first, but generally doesn't really work.
To step away from your font comfort zone here are great sites with fresh ideas: