Handling customer service and communications in the image business is seldom predictable. Questions are as varied as the people using them and the projects they create with them. There are, however, some we get asked on a regular basis. For example, what the differences are between the web-ready files (JPG, PNG, GIF). Sure, life is about choice, but from time to time it can be a little intimidating when you're moving into unfamiliar territory. Generally, though, if you're a novice, you can pass the buck on that aforementioned question. If you are using a professional designer or printer for your project, ask them what image format they prefer. However, if you're ready to take on the world of graphics on your own, then it can quite simply come down to preference. Here are some points to begin your education. JPGs are the most familiar of the formats. Actually, when it comes to photographs, rather than illustrations, they are the only option. Also, they will h
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