Getting On Track With Your Marketing Strategies

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Sometimes a little reminder or helpful tips can get you back on track with your marketing strategies.

Keep in Contact

If you have client email addresses, use them to keep in touch with your clients. Let them know about the latest offers, promotions or other important information going on in your business.

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Rethink Your Content Management

One of the features of iCLIPART.com is that you can search images by collection/artist if you would like the same look and feel in your presentations and projects but you also have millions of images to choose from to keep your social media fresh and new. A great companion site to iCLIPART.com is iPHOTOS.com, with more of a focus on great photographic images it also has great illustrations and vectors.

Latest Trends

You don’t need to hire a team of 20 something year old's to be able to stay fresh and keep up with what’s trending. Take the time each week/month to search the information you need. You know your customers and what they need. Read articles, snoop the competition and network with like minded people.

Content Calendar

As we’ve mentioned in a previous Blog, this is one of the most important tools to include in your social media tool-kit.  A well-maintained social media content calendar keeps all your marketing efforts focused and saves you time.

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Social Media Analytics

Equally important to go along with your content calendar is a report for keeping track of your social media analytics.

Followers gained/lost
Engagement
Shares
Views
Click-throughs

Knowing what works and what doesn't is important for your future marketing plans.

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Find millions of royalty-free stock photos, illustrations and vectors at Vital Imagery Ltd sites.

Comments or questions? Contact Lisa at support@vitalimagery.com

Spotlight: Stock Animation and more at Animation Factory

Animation

Animation Factory brings you PowerPoint templates, animated gifs, animated clipart and animated graphics to enhance your web projects, blogs and emails.  Animation Factory is the place for web elements and animated graphics to enhance your web and video projects.

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Power Clipart

In addition to amazing animation, Animation Factory also offers High Resolution 3D Images for PowerPoint presentations.

Wow your PowerPoint audience with these studio quality, high definition 3D renders. These high resolution clips comes with an extra glossy style; with realistic shadows and amazing reflections and surfaces. These images will truly bring out the best in your project.




Power Clipart images can be used for business presentations, slideshows, seminars, and for school lectures.

PowerPoint Backgrounds and Templates

PowerPoint backgrounds give presentations a unique look and captivate the audience. Animation Factory has a huge library of PowerPoint backgrounds and animated backgrounds for every theme. 
Business, education, nature, science and more.

PowerPoint templates come complete with backgrounds, graphics, images, fonts, colors and styles and all that’s required is for you to add the text of your presentation. To use a template simply drop in your titles, bullet points, text and pictures.

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PowerPoint templates and PowerPoint backgrounds are available with a Platinum or Pro Level membership at Animation Factory.  

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Animation Factory also offers:

Flash 
HD Video Backgrounds 
Sound Effects
Sound and Music
Video Elements

See how using our animations can dramatically improve the effectiveness of your PowerPoint Presentations!  Click Here for Video

 

To visit Animation Factory and discover all that they have to offer visit: www.animationfactory.com

Contact Animation Factory at afsupport@vitalimagery.com 

Happiness is Seeing Your Mother Smile.

As we get ready to celebrate our Mother's for Mother's Day, here is a list of quotes and sayings that will help you to personalize your notes and greetings to her:

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Home is where your mom is.

I do what I want, when I want, where I want… if my mom says it’s ok.

I believe in love at first sight because I loved my mom since I opened my eyes.

The worst sight in the world is seeing your mom cry.

A mother’s arms are more comforting than anyone else’s. -Princess Diana

To the world, you are a mother. To a family, you are the world.

Mom, because of you, I am what I am today. Thank you.

Moms are people who know us the best and love us the most.

There’s a reason some people think they can achieve anything. They listened to their mother.

My mother is my best critic, and yet my strongest supporter.

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We laugh, we cry. We make time fly. We are best friends, my mother and I.

Words cannot express the gratitude that you deserve for all that you have done for us throughout the years.

If I didn’t have you as a mom, I’d choose you as a friend.

No matter what we go through. No matter how much we argue. In the end, you are there for me always, and I love you for that.

I couldn’t ask for a better mom. Even in your flaws, I saw perfection.

I love my mom because she gave me everything: she gave me love, she gave me her soul, and she gave me her time.

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First my mother, forever my friend.

There will be so many times you feel like you’ve failed. But in the eyes, heart, and mind of your child, you are super mom.

Mom, I cannot thank you enough for what you have done me. You were always there when I needed you the most.

No matter your age, you always need your mom.

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Add these greetings to our wonderful cards and
backgrounds to print a wonderful home-made
greeting your mother will treasure forever.

For more backgrounds and cards visit:

Mother's Day Backgrounds

For more information please contact support@vitalimagery.com

What's on your Marketing Calendars?

A content marketing calendar is exactly what it sounds like:
A content plan that covers your marketing activities for an entire month or year.

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Content marketing is not something you should take care of on-the-go. It is best to organize your content in the form of calendar.

Perhaps you own a small pizza shop and it’s September 5th, just another day, right? You think about posting some images on Instagram that offer a special price on your pepperoni pizzas. Great, right? Not really, because September 5th is National Pizza Day and you didn’t realize until the day was almost over. If you plan out your month or year in advance with a Marketing calendar, you won’t miss out on those amazing marketing opportunities.

I like to include popular #hashtags that can be used within the month, wherever space allows on my calendar.

May Monthly Content Marketing Calendar

			1 #Global Love Day💑	2 Blog	3 #TwoDifferent Colored Shoes Day	4
5 #Lemonade Day	6 Share a product	7 Quote/ Image	8 Blog	9 Share a product	10 Promote    Mother's DaySale👜	11 Mother's Day Sale
12 Mother's Day 💗	13 Share a product	14 Blog	15 Share a product	16  Quote/ Image	17 #Friday Feeling	18 #World Whiskey Day
19	20 VictoriaDay (Canada)	21 Share a product	22 Quote/ Image	23 Blog	24 Long weekend sale	25 #wineday #greek prideday
26 M A  Y	27 Memorial Day (US)	28 M     A	29 D   N   E	30  S    S	31 S A L E

The purpose of a social media calendar is to provide a framework for sharing content that resonates with your audience and also sells your business. It is a good idea to mix business with pleasure when it comes to social media. If your audience is always being "sold" something, they will lose interest in following you. Try keeping a good mix.

Before creating your calendar, plan content around specific campaigns and goals. First, determine the type of content that make sense for your business and audience.

They say the best times to post on social media is between 12pm and 3pm Monday, Wednesday, Thursday, and Friday. I think it is important when first starting out to keep track of your post times and days of the week, as well as, when you're getting the most attention. Your followers might be different from the norm, depending on your business.

Take advantage of social media scheduling that Facebook has available and post as much as you can for the coming month(s).

Use quality images from stock image providers like Vital Imagery Ltd.
We have sites for all your needs: iPHOTOS.com, Clipart.com , iCLIPART.com or AnimationFactory.com

For more information or questions, please contact support@vitalimagery.com

Easter is coming!

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Easter is less than 

a week away 

and we are so excited!

Keep the kids busy with these wonderful colouring and activity pages from iCLIPART.com. Choose from pages that are ready to go or create your own.

https://www.iclipart.com/search.php?keys=easter&c2=BANDW&tl=clipart

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For last minute gift giving, pick up some Ink Jet printing sticker pages and some clear jars to make home-made candy jars. Print your images on the sticker paper and decorate your jar. Add some ribbon to the top of the jar and fill with candy. Most items can be found at your local bargain store or around the house.

Get more labels, tags and sticker ideas here: https://www.iclipart.com/search.php?keys=easter+tag&tl=clipart

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Print out some cute bunnies or eggs and add some string for some decorations around your home. Card stock paper would be best for this.

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Not just at Easter but any time of the year you can change up your framed artwork with some temporary prints from our selection of images. Just print and add the images to the frames you already have.

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Here is just a sample of what you can do:

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For more information please contact support@vitalimagery.com

Boring Is So.....Boring

Let's Talk About Lettering. 

You can find lettering to cover all your needs at any of the Vital Imagery Ltd sites. Choose from downloadable fonts or vector images to animated graphics for all your projects.


One of my recent favourites is this bohemian hippy floral alphabet set:

You can find the whole set here: Floral Alphabet Set

You can find this cute and fun alphabet set that would be great in any classroom or home. Print them large or on flashcards to practice with your little ones.











You can find the whole set here at iCLIPART.com:
Alphabet Childrens Font

Browse a large selection of animated alphabet letters in our graphics library at Animation Factory. Choose from thousands of alphabet graphics, including bouncing, seasonal, and cultural alphabets. We even have flipping alphabet letters that add a unique flair to any project and are sure to get people’s attention. Our animated alphabet letters are the perfect addition to any website or presentation.

http://www.animationfactory.com/en/search/index.html?cid=E11

For fonts suitable for print, you'll want to make sure the font you use can be easily read in both print and on screen. It's time to move away from the over used Helvetica font.
You can choose by category or holiday for your downloadable fonts at iPHOTOS.com
Check them out here: https://www.iphotos.com/fonts.php?tl=fonts



The right font can make a huge difference. Don't just think about downloadable fonts. Vector lettering or whole words can be useful and Vital Imagery Ltd sites have thousands of different styles ready to use.



It really depends on what your project is. Be creative, try new things and once in awhile check out what everyone else is doing to get fresh ideas and see what's popular.

Life is good with Pizza Font :-)

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Convenient subscriptions and single-image purchases. View plans & pricing.
Got questions? We want to hear from you. Email support@vitalimagery.com

It's Never Been Easier!

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It has been said a “picture is worth a thousand words”. A picture tells a story just as well as, if not better than, many written words.

So don't use a thousand words when stock images are available for all budgets.

When using images personally, or especially in business, to help convey a message that words sometimes fail to, it is important to use quality images.

Whether it’s with playful Emoji's or static images that help communicate with a visual element to your message it is clear that images play an important role in today's social media, marketing, advertising, and e-commerce. Your customer will scan through pages of information but if your image is eye-catching, there is more chance of them stopping and investing time on what you have to say or offer.

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If you asked me what I wanted to do tonight, and all I sent was this emoji image, I think my response would be clear :-)

#NetflixandPizza

#ChillNightIn

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Photos or images, when used well, can really show emotion. Sometimes less is more and we can say all we need to with great images and a few words.

#lessismore

#minimalist

#photography

“Do not let the behavior of others destroy your inner peace.” —Dalai Lama

The caption and the image provide much more feeling and emotion than either would alone.

 
Some key points:

It is important to use a great headline and an interesting image to stop surfers in their tracks.

Social media runs on images.

Well chosen images can make the difference between a boring presentation and one that will be remembered.

Don't risk using poor quality images or images you've "borrowed" from online. Make sure you have the rights to use an image by subscribing to high quality images at a stock image provider.

Visit Vital Imagery Ltd to find the right stock image site for you.

Understanding User Rights For Stock Images

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Stock images can be used in anything from commercial advertising, blogging, product creation or social media but make sure you understand your rights to an image before you use it.

Before you jump in and use "free stock images" make sure that you are not setting yourself up for a lawsuit. There are many stock image sites out there that are redistributing stock images illegally, often still with the watermark of the company that does have the right to distribute them. Once you find a reputable company like Vital Imagery Ltd. the next step is to determine if a standard license or an extended license is what you need.


Suppose you have a small business and one of your employees handles all of your advertising. That employee gets a license to an image through a standard single user subscription, or individual image purchase, and creates an advert - you are in compliance.

A standard license only allows for one user to create and edit.

Here is a breakdown on some popular stock image usages and the license needed at iCLIPART.com and Clipart.com

Standard License:

Physical Pre-Printed Product (up to 500k cumulative images used)

Social Media, Blog or website decoration.

Digitized embroidery files (individual use)

Digital worksheets, documents or presentations (individual use, not for any type of distribution)

Extended License:

Print-On-Demand (individual image extended license)

Digital worksheets, documents or presentations for multiple distribution (Professional Subscription at iCLIPART.com, Extended Licensing Subscription at Clipart.com or individual image extended license)

E-cards (for multiple distribution)

E-books (Professional Subscription at iCLIPART.com, Extended Licensing Subscription at Clipart.com or individual image extended license)

Not allowed with any license at Vital Imagery Ltd:

You cannot trademark any product or logo that uses a stock image.

Digitized embroidery files (for multiple distribution)

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When it comes to creating physical products one 
of the biggest factors in determining if you need 
a standard license or extended license is if 
you're creating pre-made physical products or 
making products after your customer's order comes in.

Example:

You are selling physical items on a site like Etsy. The physical products you are selling are pre-made and ready to go when an order comes in (standard license) or once an order comes in, you will create the product and then send it (individual image extended license).



Digital downloads from Teachers Pay Teachers. Products are being sold or redistributed to multiple customers. An Extended Licensing Subscription is needed from Clipart.com or a Professional Subscription from iCLIPART.com.



We are often asked why there are so many rules? The simple answer is that this is so the creators are fairly compensated.  The images you use are royalty-free. You pay a one-time fee and stock image providers take care of paying royalties to the creators and photographers.

When in doubt just ask. 

Vital Imagery Ltd has an outstanding customer service that will answer your questions in a timely manner. 

Send your questions to support@vitalimagery.com

May the Luck of the Irish be with you!

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It's that time of year that everyone who is or pretends 

to be, 😉🍀 celebrates being Irish for a day!

We've put together a list of popular Irish sayings , facts and traditional dishes, along with some wonderful images from Vital Imagery Ltd sites:

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• If you’re enough lucky to be Irish... You’re lucky enough!
• May your thoughts be as glad as the shamrocks. May your heart be as light as a song. May each day bring you bright, happy hours that stay with you all the year long.
• May you have the hindsight to know where you've been, the foresight to know where you are going, and the insight to know when you have gone too far.
• May the roof above you never fall in and those gathered beneath it never fall out.
• May the saddest day of your future be no worse than the happiest day of your past.
• Wherever you go and whatever you do, may the luck of the Irish be there with you.
• May misfortune follow you the rest of your life, and never catch up.
• What butter and whiskey won’t cure, there is no cure for.

Some Irish Facts and Traditional Dishes

Did you know?

• The Irish consume on average 131.1 litres of beer per year - the 2nd highest per-capita consumption after the Czech Republic.
• Famous Irish breweries include Guinness, Smithwicks (Kilkenny), and Harp Lager.
• The three most famous symbols of Ireland are the green Shamrock, the harp, and the Celtic cross. 
• Ireland's flag has three colours for a reason. The green represents the Gaelic tradition of Ireland, the orange is meant to represent those who followed William of Orange, and the white stripe in the middle represents peace between both. 
• During the gold and silver rush years in the second half of the 19th century, a number of the most famous and successful miners were of Irish and Irish American birth....Over time this association of the Irish with mining fortunes led to the expression 'luck of the Irish.'

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Traditional Irish dishes include:

• Irish stew (made with lamb, mutton, or goat)

• Bacon and cabbage (with potatoes)

• Boxty (potato pancake)

• Coddle (sausage, bacon, and potato)

• Colcannon (mashed potato, kale or cabbage, and butter)

  

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Wishing you a Safe and Happy St. Patrick's Day Weekend!