5 Tips For Your Black Friday Marketing
Black Friday is one of the seasons largest shopping days. It's an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. Many stores offer highly promoted sales on Black Friday and open very early or may even start their sales on Thanksgiving Day.
There isn't as big of a difference between Black Friday and Cyber Monday as there once was. Black Friday is as much an online event as it is a brick-and-mortar one. Although, plenty of stores still run "door-crasher" sales that require shoppers to actually show up, the on-line world has fully embraced Black Friday. The Black Friday weekend is almost a four day affair, if not more. We start with Gray Thursday, which is U.S. Thanksgiving Day, then there’s Black Friday, Small Business Saturday, and Cyber Monday, which often extends the whole week.
1.Take advantage of these popular #hashtags in your social media postings to attract customers looking for Black Friday and Cyber Monday deals:
#BlackFriday #BlackFriday2019 #sale #BlackFridaySale #Christmas #BlackFridaySales #Thanksgiving #promo #ig #BlackFridayDeals #BlackFridayShopping #shopping #BlackFridayWeek #BlackFridayWeekend #BlackFridayMadness #BlackFridaySpecial #CyberMonday #CyberMonday2019 #CyberMondaySales #CyberMondaySale #CyberMondaySpecial #CyberMondayWeek #CyberMondayDeals #sales
3. It's a great time to let customers know about any new products or offers your business has. Whether you add new products a few days before Black Friday or add them exclusively for Black Friday, customers will love to see what's new.
4. Scheduling your social media posts ahead of time will make your life easier. Write out the copy with the relevant #hashtags and images in advance, then use social media scheduling or services like Buffer or Hootsuite.
5. Use smart SEO (Search Engine Optimization). If each year you create a new Black Friday landing page on your website. Stop now! Your SEO will start on a clean slate and most likely won't rank high in searches. Keep these yearly landing pages up all year long but be sure to make the content you keep on these pages relevant throughout the year. You could add a sign up function so that your potential customers can be notified of any upcoming sales.