Friday, March 8, 2019

Spring Forward with
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This weekend, in most of Canada, the United Sates and many other countries around the world, daylight savings will be observed.

There have been many years of debates regarding the benefits, or lack of, for daylights savings.

For me, just like Timmies "roll up the rim" this is another indication that spring is near but outside of that and it interrupting my sleep schedule, it doesn't really seem to matter either way for me.

When DST was introduced, more daylight was a good thing because it meant less use of artificial light and helped to save energy. 

Modern society, with computers, TV's and game systems uses much more energy now even with the extra natural light.
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Changing the time, even if it is only by 1 hour, disrupts our body clocks or circadian rhythm. For most people, the resulting tiredness is simply an inconvenience. For some, however, the time change can have more serious consequences. 

It can be difficult to get back on a good sleep schedule and for some it takes a couple of weeks to get our body clocks to catch up to the time change.

Let's think about the positives...

More time in the sun! 
More time to run errands without it feeling like it's past your bedtime 
and just the reminder that summer isn't far off.

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Thursday, March 7, 2019

Content Management For Non-Designers

Not only is it important that your content reads well, but you also want it to look great!
You don’t have to be an amazing graphic designer to create great blogs, social media content or presentations. You also don't have to hire a graphic designer to create all of your content.
Visual content is important to blogs, social media and presentations.
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The picture superiority effect refers to the phenomenon in which pictures and images are more likely to be remembered than words

Your audiences time is limited. Images are often shared 50% more than content that is very wordy. You want to grab their attention and get them to share and like what you are putting out there.
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I'm always encouraging people to save time and money by using high quality images and graphics from stock image providers like and that you can just alter slightly to accomplish your personal needs.
You will still have to spend a little time on editing and making sure your presentation best represents your company or you. The time will be far less than having to take your own pictures or create your own graphics.

It is important to continually grow  and learn. 
Here are some tips to remember:

                             Use Quality Images

                             Buy What You Can't Create
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Just by investing a few dollars into stock images and spending a little time in software programs like Photoshop, Illustrator or Corel you will have your social media content or presentations looking better in no time! There are many video tutorials you can watch to help make simple changes in these types of programs.

Stock Images used can be found at contains over 8 million royalty-free clipart images, photos, web graphics, animations, fonts and sounds. Subscribe today and receive access to this amazing collection!

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