Content Marketing for Beginners

The idea of content marketing has been around for years. It is a marketing technique used to attract and acquire a targeted audience. Regardless of what type of marketing tactics you use, content marketing should be part of your process.

In the past you would pitch your products or services, and now you are delivering information that makes your buyer more intelligent, through content. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Potential clients find your content, find value in it, and by the time they contact you they’ve already decided they want to work with you. You don’t have to engage in any high pressure sales tactics.

How do you get started?

The easiest way is to start blogging. While technically good writing and the right headlines can help, images are also a huge impact on grabbing the attention of your viewer. Don't worry if you aren't a graphic designer or photographer, using a reputable image provider can allow you access to amazing images at a fraction of the cost of hiring your own designer/photographer. Visit Vital Imagery to find the best image/video/animation site suited to you, your business and your budget.

Also begin by focusing on these areas of marketing:

SMM - Social Media Marketing is basically pictures, video, copy, and strategy. Get to know your business and more importantly your customers. Keep track of what works and gets the most attention, as well as what time of day your followers respond to your posts.

SEO - Search Engine Optimization is when search engine’s reward quality content and earns you a higher ranking for being found on the web. Keywords are important, they are the words and phrases that searchers enter into search engines, also called "search queries" to find what they are looking for. If your website doesn't have the correct keywords, key-phrasing and tagged images this is hurting your chances of being found.

PPC - Pay Per Click is when the advertiser (you) only pays when people interact with their ad through impressions or clicks. When done right, PPC can earn you quality leads and could have a huge ROI.

Make sure you offer your audience, not just content, but visually appealing content that is compelling and can withstand the challenges of different platforms.

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