Colour in Advertising

Carefully selecting the appropriate colour can send out a powerful message to the viewer before they have even had time to read what the advertisement is promoting.

Yellow:
Youthful, optimistic and full of energy. Often used to grab the attention of window shoppers. Great for use in promoting children's activities. Brighten up with more YELLOW designs.

Source: iCLIPART.com

Black:

Powerful and sleek. Often used to market luxury products. If you want to portray yourself as trustworthy and serious, non-colours like black, whites and greys will help to do this. Here are some more images with a sleek BLACK look.

Pink:

Romantic and feminine. Often used to promote products for women and girls.  Strong, darker pinks have the potential to hold their own against other traditionally non-corporate colours such as yellow, orange and purple. Here are some more pretty in PINK images.

Red:
Creates a sense of urgency. Often seen with clearance signs. Red is associated with love and passion as well as excitement and courage. Let RED excite your designs.

Source: iCLIPART.com

Purple:
Soothing and calm. Often used in beauty and anti-aging products. Purple is associated with luxury, royalty, dreams and elegance. Feel relaxed with these PURPLE images.

Blue:
Creates the sensations of trust and security. Often used with banks and businesses. This is one of the most popular colours in corporate branding and designs. Let BLUE inspire you.

Green:
Easiest colour for the eye to process. Green is firmly linked with nature and the environment. Used to relax and is associated with wealth, reliability, honesty and freshness. Go GREEN.

Orange:
Aggressive. Used for call to action, subscribe, buy or sell. Orange in advertising is a great way to stand out from the rest. Some fresh ORANGE styles.

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