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Showing posts from February 23, 2020

Content Marketing for Beginners

The idea of content marketing has been around for years. It is a marketing technique used to attract and acquire a targeted audience. Regardless of what type of marketing tactics you use, content marketing should be part of your process.

In the past you would pitch your products or services, and now you are delivering information that makes your buyer more intelligent, through content. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Potential clients find your content, find value in it, and by the time they contact you they’ve already decided they want to work with you. You don’t have to engage in any high pressure sales tactics.

How do you get started?

The easiest way is to start blogging. While technically good writing and the right headlines can help, images are also a huge impact on grabbing the attention of your viewer. Don't wor…