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Showing posts from March 8, 2020

Colour in Advertising

Carefully selecting the appropriate colour can send out a powerful message to the viewer before they have even had time to read what the advertisement is promoting.

Youthful, optimistic and full of energy. Often used to grab the attention of window shoppers. Great for use in promoting children's activities. Brighten up with more YELLOW designs.

Powerful and sleek. Often used to market luxury products. If you want to portray yourself as trustworthy and serious, non-colours like black, whites and greys will help to do this. Here are some more images with a sleek BLACK look.

Romantic and feminine. Often used to promote products for women and girls.  Strong, darker pinks have the potential to hold their own against other traditionally non-corporate colours such as yellow, orange and purple. Here are some more pretty in PINK images.

Creates a sense of urgency. Often seen with clearance signs. Red is associated with love and passion as well as excitement and …